“Until I drop it and break it, I’ll probably keep it”

Apple’s Biggest Problem? My Mom

Kevin Roose, New York Times:

When I asked my mom what would get her to upgrade to a newer iPhone, she said she might do it if a new, killer feature came along, or if her favorite apps no longer worked. But in the end, she admitted that wasn’t likely.

“Until I drop it and break it, I’ll probably keep it,” she said.

My mum has this attitude as well, even if she’s not as tech-savvy as Kevin’s mum. And I’ve been in the same camp now for over a decade. I use my devices until they break or become unusable.

Of course it’s not just a problem for Apple. Something is going to have to give. Investors and analysts will need to accept that the era of annual upgrades is over, and their returns are going to reflect that.