In the end, it is upon us

We have to learn to live with this reality of the Internet and social media that has made us unsocial. We are stuck with a system that only amplifies our differences, pushes us into our little corners — they are called filter bubbles now — and become less patient, less aware, and less human when it comes to the other. We shouldn’t expect Facebook to stop being driven by growth and engagement at any cost. We can’t expect YouTube to stop recommending addictive nonsense to keep people glued to their platform.

In the end, it is upon us — the people.

Om Malik, Sunday Musings