Another Skirmish in The Ad-Tracking Wars…

This article from Forbes about the ramifications of the improved privacy controls announced by Apple for iOS 14 makes for enlightening — and depressing — reading. Because, as it notes at the end, both of the biggest firms affected by this — Facebook and Google — have the resources to find ways around this.

My advice? Do not put any apps by either company on your device if you want to avoid being tracked by them, and consider using a network-level blocker to stop other apps phoning home to their networks.