Somebody goes to the trouble of splitting a post/essay/article into 280-character chunks so as to tweet it and then someone else asks a Thread Reader app to “unroll” the thread. The app then reassembles the tweets into a single post. Does this make any sense?
On the one hand, there are good reasons for using Thread Reader or something similar.
On the other hand… Hello?? Links are still a thing, you know? Even if you don’t have a website of your own to post it to — which you probably should look into because posting your content to social media only is a fool’s errand — there are file-transfer platforms and ad-hoc blogging serves out there.