It is common to refer to universally popular social media sites like Facebook, Instagram, Snapchat, and Pinterest as “walled gardens.” But they are not gardens; they are walled industrial sites, within which users, for no financial compensation, produce data which the owners of the factories sift and then sell. Some of these factories (Twitter, Tumblr, and more recently Instagram) have transparent walls, by which I mean that you need an account to post anything but can view what has been posted on the open Web; others (Facebook, Snapchat) keep their walls mostly or wholly opaque. But they all exercise the same disciplinary control over those who create or share content on their domain.
I say there is no financial compensation for users, but many users feel themselves amply compensated by the aforementioned provisions: ease of use, connection with others, and so on. But such users should realize that everything they find desirable and beneficial about those sites could disappear tomorrow and leave them with absolutely no recourse, no one to whom to protest, no claim that they could make to anyone. When George Orwell was a scholarship boy at an English prep school, his headmaster, when angry, would tell him, “You are living on my bounty.” If you’re on Facebook, you are living on Mark Zuckerberg’s bounty.Tending the Digital Commons by Alan Jacobs