The Trickle Down Attention Economy

Well-written piece by Greg Morris:

You will never in your life posses something that is as important as your attention. The notice you take of someone or something is so craved after that throughout history those that have sought it have performed some of the worst and best acts humankind has ever seen. Yet we give it away without a moment of thought towards where it is spent.

The Accident Greeks wrote the very tale many of the modern condition are named after, Narcissus could be a tale told today about Instagram influencers or Facebook moms groups. Its tale told us the dangers of too much attention, and hinted at how much it is worth, but in modern times the most valuable thing we have is being manipulated, sought by companies, and trickled down onto us like drug crazed zombies.

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