Richard Viguerie, the conservative activist who invented direct-mail marketing, once said that “fear and anger are much stronger motivations than support for a cause.”
The Republican Party is now finding that out first-hand as it’s battling a white supremacist insurgency for the hearts and minds of Generation Z.
It wasn’t supposed to be this way.
Couldn’t have happened to a nastier bunch of people. As the article details, they’ve been bitten in the ass by their strategies of the last several decades.